News & Media

Town’s focus on traffic safety has motorists seeing red, white and green

Crosswalks in Ladysmith are becoming a little bit safer as part of the ongoing installation of new reflective strips - a project funded in large part through the Insurance Corporation of British Columbia (ICBC).

The new high visibility panels Town crews have been fastening on sign posts at pedestrian and school crosswalks as well as stop signs are sure to catch your eye, if they haven't already.

A pilot project was organized by the Town last fall to evaluate the impact of the reflective strips at the school crosswalk on 4^th Avenue next to Ladysmith Intermediate.

The response from the public was overwhelmingly positive and the Town moved ahead with purchasing 500 additional strips for all crosswalks and stop signs in the community.

The rollout of the new strips has been made possible thanks to $19,000 in funding through ICBC's traffic safety community grants program.  The Town also contributed an additional $6,000 to the project.

In order to help alert motorists, many of the four feet tall panels read 'School Zone' or 'Crosswalk' and come in neon green or white.  Red panels are being installed on all stop signs.

Over half of the crosswalks already have the new strips and Town crews will be completing the rest in the coming weeks.

What do you think about the new crosswalk signs? Let us know by emailing info@ladysmith.ca.